Imagine how humiliating it must feel to be forced out of your own home, in many cases without the time or opportunity to grab your most cherished personal belongings, including something as basic as your toothbrush and toilet bag. It is undignifying to be without access to proper measures for personal hygiene, yet this scenario is what Ukrainians have been faced with for months. Demolished buildings. No electricity. And no bathroom with a sink, running water, and a mirror where you can comb your hair, shave, brush your teeth and manage your personal hygiene.  

We feel that this is where we can pitch in and make a difference. For that reason, we have chosen to donate personal care products and products for baby care to Ukrainian refugees who have been settled into temporary homes by municipalities in Denmark. The donations are made in collaboration with a Danish organization named Overskudsprodukter for Social Godhed (Surplus Products for Social Responsibility). More than four million people have fled Ukraine at this point, and more than 25,000 have asked to come to Denmark. Our help to Ukrainian refugees supports UN’s sustainable development goals number 3 for health and number 17 for partnership. 

Many European companies and private individuals have made substantial donations to Ukraine, and the figure is growing by the day. All types of help are needed, and it is rewarding to witness the willingness of both small- and large-scale businesses as well private individuals when it comes to making donations. The important question to ask ourselves in a crisis like this one is: How would we like to be treated if we were in their shoes?

In fact, the quest for conscientious consumerism is that compelling, 94 percent will reward you by being loyal to your product if you are honest with them about what ingredients you use. People are genuinely willing to go the extra mile for a cleaner and healthier environment, but they still want products that get the job done.

What about you? Are you also focused on substituting harmful household products with new, environmentally friendly, biodegradable, efficient cleaning solutions that deliver powerful results with a gentle touch? With today’s technology, it is possible to replace nearly all chemicals with natural alternatives that are every bit as good – or better.

We can offer you a home care series with laundry and cleaning products where more than 95 percent of their ingredients and fragrances are natural. The products are certifiable and their cleaning properties are documented, which means you can keep your home perfectly clean to the highest standards at the same time as doing nature a huge favor.

Absolutely nothing and why should it? After all, we consumers are the ones responsible for any environmental damage that can threaten its habitat.  

Various animal and insect species are currently vanishing at a rate that is 100-1,000 times faster than what we had expected. This is a part of the FSC® week where we celebrate biodiversity to let us all know how crucial it is for us to look after our wildlife. Once a species is gone, it will never return.

Frogs are “barometers” of the environment

The moor frog is a fascinating story in itself. It is one of around 4,000 different frog species known to mankind. There are frogs everywhere on the globe – except Antarctica – and what is so beautiful about these creatures is that they serve as perfect “barometers” for the health of our environment. If the frogs seem to be thriving, it is a good sign. If not, we should be alarmed.

The toxic compounds that a frog gets exposed to are absorbed in its skin and stored in its fatty tissue. Some toxins have the potential to cause metabolic disruptions and even malformations and cancer in the frogs. The frogs, to put it differently, are our “eyes” when it comes to spotting trouble ahead.

FSC helps protect biodiversity

Every time you purchase an FSC®-certified product you contribute to the preservation of the moor frog and all the other living creatures in nature. They are what keep our forests and our globe alive. All Nopa Nordic’s inner cartons, master cartons, and labels are made from FSC®-compatible materials and support UN’s Sustainable Development Goal 15: Life on Land. This particular goal aims at

• Protecting, restoring and promoting sustainable use of terrestrial ecosystems
• Sustainably managing forests
• Combating desertification
• Halting and reversing land degradation
• Halting loss of biodiversity