{"id":1868,"date":"2023-05-16T14:43:02","date_gmt":"2023-05-16T12:43:02","guid":{"rendered":"https:\/\/nopanordic.com\/de\/blog\/2023\/05\/16\/get-inspired-how-we-reduced-our-trade-show-carbon-footprint-without-making-the-stand-boring\/"},"modified":"2026-04-08T15:14:33","modified_gmt":"2026-04-08T13:14:33","slug":"get-inspired-how-we-reduced-our-trade-show-carbon-footprint-without-making-the-stand-boring","status":"publish","type":"post","link":"https:\/\/nopanordic.com\/de\/get-inspired-how-we-reduced-our-trade-show-carbon-footprint-without-making-the-stand-boring\/","title":{"rendered":"Get inspired: How we reduced our trade show carbon footprint \u2013 without making the stand boring"},"content":{"rendered":"
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At Nopa Nordic and Allison, we specialize in green and environmentally certified products. Therefore, we naturally want our trade show stand to be as sustainable as possible. Here you can read about our initiatives and experiences, including creating what is likely the world\u2019s first exhibition stand with a fully measurable carbon footprint.<\/strong><\/h5>\n<\/div><\/div>\n<\/section>
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True to tradition, Nopa Nordic and Allison will participate in this year\u2019s PLMA trade show in Amsterdam on May 23rd and 24th \u2013 the place where everyone in the private label world gathers.<\/p>\n

Likewise we are striving to reduce the climate impact related to our participation.<\/p>\n<\/div><\/div>\n<\/section>

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\n \u2013 As specialists in green and environmentally certified products, we are extremely conscious of our trade show\u2019s climate impact. The most climate-friendly option would, of course, be not to participate at all. But the trade show is the meeting place for everyone in the industry. It\u2019s the place you MUST be\n <\/blockquote>\n\n \n \n \n <\/svg>\n \n \n <\/svg>\n\n \n \n \n \n \n \n <\/div>\n\n\n
\n METTE KOLLING ROTHMANN\n <\/div>\n\n
\n CCO of the Nopa Nordic Group\n <\/div>\n\n\n\n<\/div>\n<\/div><\/div>\n<\/section>
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Mette continues:<\/p>\n

\u2013 Therefore, we\u2019re working on the second-best climate solution: an exhibition stand with the smallest possible carbon footprint. We took a big step last year, and we continue to push the boundaries of how good it can be. In this way, we hope to inspire others to act as well.<\/p>\n

To push the boundaries, we pull all the strings, both big and small. While we want to minimize the climate impact, we also want to make a solid and positive impression on potential partners at the trade show.<\/p>\n

Learn more about what we\u2019re doing. Hopefully, we can inspire you and your company.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 1: Measure the progress\n<\/h3>
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Last year, we initiated a collaboration with the Danish company MAALBAR, who are specialists in measuring and calculating the carbon footprint of, among other things, furniture. This collaboration allowed us to establish what is probably the world\u2019s first exhibition stand with a fully traceable carbon footprint at PLMA 2022.<\/p>\n

This means that we can see how we\u2019re improving year after year and where we can achieve the greatest impact with new initiatives.<\/p>\n

Traceability is crucial for our efforts, and we showcase it at the trade show with an interactive screen where you can track the numbers and learn more about our initiatives.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 2: Reuse\n<\/h3>
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In 2022, we set up a new trade show stand. Naturally, we are reusing it this year and planning to reuse it in the years to come.<\/p>\n

But the \u201cnew\u201d stand was actually a reused stand as well. We reused parts from the previous stand (which we used for four years) and, together with our good partners, built a stand with many reused solutions.<\/p>\n

For example, we used wall coverings from Dansk Wilton, which recycles carpets from cruise ships, partitions with content from Le Relais M\u00e9tisse, which reuses jeans, stools from Small Revolution made from recycled plastic, and various interior solutions from A Circular Design Studio, which also recycle plastic.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 3: Use certified materials\n<\/h3>
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Parts of the stand are constructed using steel. Naturally, this is not the most climate-friendly solution in the short term, but it is necessary for durability \u2013 and in the long term, durability makes it a more sustainable choice.<\/p>\n

However, the main part of the stand is made of wood. All this wood is FSC\u00ae<\/a>-certified, and some of it is recycled. The furniture from FDB-M\u00f8bler, which aspires to be Denmark\u2019s most responsible furniture company, are FSC\u00ae<\/a>-certified\u00a0as well.<\/p>\n

The paint is from Jotun and carries the the Nordic Swan Ecolabel.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 4: Support local suppliers\n<\/h3>
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Regardless of the mode of transportation, you choose (See initiative no. 5), the climate is affected when you transport people or materials.<\/p>\n

That\u2019s why we have been looking for local suppliers in Amsterdam, and we have e.g. found a local florist who provides the plants for the stand.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 5: Travel environmentally friendly
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One of the significant differences compared to last year is our transportation to and from the trade show.<\/p>\n

As a rule, we have decided not to go by plane, but for logistical reasons, we have three colleagues flying from Sweden to Amsterdam and one flying from Spain. Everyone else is taking trains or carpooling in electric vehicles.<\/p>\n

Personnel transportation was our third-largest CO2 emitter at last year\u2019s stand, so we have prioritized addressing this issue. Hopefully, next year it will be possible to completely avoid air travel.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 6: Great partners\n<\/h3>
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We have already mentioned many of the partners who help us reduce our carbon footprint but let us emphasize the point: This would not be possible without great partners who are specialists in their respective fields.<\/p>\n

This also applies, and especially so, to Easyfair, which has many years of experience in constructing trade show stands and has been eager to explore new ground with us.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nInitiative no. 7: Share your experiences\n<\/h3>
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More than 2,600 companies exhibit at PLMA \u2013 and there is hardly anyone who has an overview of the number of trade shows and exhibitions held annually worldwide.<\/p>\n

Our initiatives, therefore, only make a small difference in the big equation. But just as it is all the small actions that reduce our individual carbon footprints, it is also all the small actions that we can all take that reduce the overall carbon footprint.<\/p>\n

Therefore, we hope that by sharing our experiences, we can inspire and help others to do something similar. We look forward to being inspired ourselves.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>

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\nPostscript\n<\/h3>
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As mentioned, we are not only working on sustainability, environmental friendliness, and certifications with our trade show stand.<\/p>\n

It is a focus for all our products, and we are the first in our industry to be certified in the UN\u2019s Sustainable Development Goals, and we are among other things a member of Global Compact Network Denmark.<\/p>\n

In 2023, our CSR efforts were rated by the renowned rating agency Ecovadis. We achieved a gold rating, placing us among the top 5 per cent of the over 75,000 companies rated by Ecovadis.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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