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360° Tailor-made Private Label & Brands

As a private label supplier, we have unique opportunities to reach millions of consumers, and it’s natural for us to share our best ideas and solutions, rather than hoard them for ourselves. We’re proud of our place in the value chain and the responsibility that comes with it.

60 YEARS

Family-Owned Company Since 1964
Green DNA

Social Responsibility

We all share a responsibility for making this world a better place. We alone cannot save the planet but we can make a small yet significant difference through our actions
Sustainability

Exploring the Impact of a Life Cycle Assessment: See an example using our new LCA tool

We want to create a better world.

And we want others to do the same.

Responsibility is in our DNA

In 1993, we produced the first eco-labelled products. Ever since, the care for our environment has been in our DNA.
That's why we want to inspire other companies, inside and outside our industry, to do things in a new way. To make sustainability a business model, shifting the focus from "doing less harm" to "doing good".

That’s why we have also been certified in the UN’s 17 Sustainable Development Goals as the first company in the world in our category.

Our Cooperations

Do you need specialist knowledge within responsible laundry detergents, dishwashing detergents, cleaning agents and personal care? And do you value a responsible producer?

Collaboration

We believe that close cooperation is the way to success — a collaboration where we share knowledge and are fully transparent. For us, trust, credibility, and reliability are important elements in a good partnership.

Consumer insights

All development is based on the consumers and the current consumer trends in the market. Here you will be guided and consulted in the market and categories. Together we will find the right path for you.

Environment

We work with environment as a topic throughout the entire value chain, from the creation until the final consumption.

Innovation

Our research and development team are always on the lookout for new responsible, energy saving and natural solutions and raw materials.

Quality

A responsible, natural, and eco-labelled product must also be an effective one. In addition to in-house testing facilities, implementing rigorous quality control processes, conducting third-party audits, and soliciting customer feedback are among the initiatives that contribute to ensuring the effectiveness of the product.

Security

Safety comes first, and therefore all our products undergo extensive quality control. In the domain of security, the IFS HPC certification is just one of the many initiatives we undertake to enhance our safety measures.

Our Collaborations

Our customers constitute a diverse and extensive group spanning various sectors and industries. We cater not only to retail customers but also to esteemed brand partners and dedicated professionals. From the dynamic retail environment to brands seeking reliable collaborators, and the professional players.
It is this diversity that fuels our commitment to delivering high-quality products and service across different needs and expectations. We understand that each type of customer has unique requirements, and our flexible approach ensures that we can meet these needs with precision and professionalism. Our dedication to serving such a wide range of customers reflects our commitment to creating value and reliable partnerships across diverse industries.

Retail

If you work with washing, cleaning or personal care products in discount-, super- or hypermarkets, we can help you with the right products for your target group.

Brands

If you want to develop a detergent, cleaning product, dishwashing, or personal care product for your own brand, we are ready to advise you on all aspects.

Professionel

If you need a responsible, luxury or professional range to offer your business partners that can be delivered either on a small or a large scale, we’re ready to help.