Are you looking for specialized knowledge about responsible, natural and effective laundry detergents, cleaning products, and personal care? Do you value the thought of having a responsible manufacturer of your private label or private brand?
If so, we would very much like to help you.
50+ Years of Experience
We are a Danish family-owned private label and private brand manufacturer of responsible laundry detergents, cleaning products, dishwashing detergents, and personal care products. As a dedicated private label manufacturer our innovation, development, and research go 100% to you as a customer.
We produce and develop in Denmark and have our own laboratory and development department.
We are strong in...
360° Customization
Innovation
Environment
Certifications
Responsible packaging
Natural and plantbased recipes
And we are driven by...
Mission
Ultimately our mission is to disrupt the consumer goods market with Safe, Green, and Good products.
Vision
Business is inevitable, destroying our planet is not; we are changing the face of business by showing an example and pioneering eco-friendly practices.
Purpose
Our promise is to create products that are safe and good for you, your family, and to our planet.
Our Customers
We supply grocery retail chains in the Nordic countries and leading chains in Europe. We supply leading professional wholesalers, and we manufacture products for leading A-brands in Europe and China.
We meet strict requirements for customer service and quality assurance from all our customers.
Social Responsibility
We all share a responsibility for making this world a better place. We alone cannot save the planet but we can make a small yet significant difference through our actions.
Therefore we support different social responsible initiatives. Here are a some of them:
Friends of the Annegrethe School is a charitable organization primarily responsible for the management, maintenance, and pedagogical development of Annegrethe School, providing support for children's education in Gambia.
The Christmas Seal Home in Hobro
We support the Christmas Seal Foundation in Hobro, which helps children fight bullying and loneliness. Children with well-being problems learn to live a life with healthy food, companionship, presence and exercise in focus.
The Danish Food Bank
We support the Food Bank, which receives our surplus goods. They pass the products on to shelter centers and shelters.
Our Strategy
A well-defined strategy serves as the guiding compass for a company, providing a clear direction and purpose.
When every member of the organization understands and aligns with the strategy, it fosters a cohesive and unified effort towards common goals.
Our strategy is SAFE - GREEN - GOOD.
SAFE
Your safety is our top priority. As pioneers in responsible regulation, we are committed to creating an environment where you can always feel secure.
Specialized in environmental certifications, we lead the way in ensuring that our products adhere to the highest quality standards. We are first movers in responsible regulation, setting the benchmark for others to follow.
Our expertise extends to meticulous documentation and thorough testing at every step, providing you with the assurance of a secure and reliable product safe for your customers.
With a keen eye on market dynamics, we not only monitor market and trends but actively contribute to shaping them through our initiatives.
Your safety is further fortified through our commitment to fully traceable deliveries, ensuring transparency and accountability in every transaction.
GREEN
At the heart of our company lies a profound commitment to the environment. We are more than just an entity; we are a steward of responsibility, dedicating ourselves to a more responsible future.
With a keen focus on green initiatives, our expertise lies in tailoring products that seamlessly blend efficacy with ecological mindfulness, from inception to disposal.
Our dedication to green is not just a marketing slogan but an ethos that permeates every facet of our operation. We tirelessly strive to increase the share of ecolabel and natural products, introducing them into new markets where the demand for more sustainable solutions is burgeoning.
Embracing a 360° view on green, we meticulously consider the entire life cycle of our offerings, ensuring that each step aligns with our environmentally conscious values.
GOOD
Our commitment to excellence extends beyond mere transactions; it's ingrained in the essence of who we are and how we operate. We understand that the key to a good business relationship is not just about products and services but about creating an environment where you feel genuinely good working with us.
We pride ourselves on our approach to Category Management, a strategic framework that ensures a good balance between proactive decision-making and the timely delivery of products.
Our commitment to being proactive means anticipating your needs, staying ahead of market trends, and ensuring that you not only get what you want but also what you need to thrive.
Trust is the foundation of any good relationship, and transparency is its cornerstone. We uphold trustful and transparent practices, believing in forging long-term partnerships rather than short-term gains.
Our History
In 1993, we were among the first to make eco-labelled laundry detergent. In 2021, we were the first in our category to be certified according to the UN's Sustainable Development Goals.
In the future, we’ll continue to set new standards in the development of responsible laundry detergents, personal care, and cleaning products.
