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About Nopa Nordic

Leder du efter en erfaren producent af effektive vaskemidler, rengøringsprodukter og personlig pleje til dit private label- eller private brand-sortiment?

Vi bygger ikke vores eget brand. Vi bygger dit – hele vejen fra koncept til hylde.

60+ Years of Experience

We are a Danish, family-owned private label and private brand producer of laundry detergents, cleaning products, dishwashing products and personal care products.

As a dedicated private label producer, 100% of our innovation, development and research goes to you as our customer. We produce and develop in Denmark and have our own laboratory and development department.

We are strong in...

360° Customization

Innovation

Environment

Certifications

Responsible packaging

Natural and plantbased recipes

Our Customers

We supply private label products to grocery retailers across the Nordic region as well as to leading retail chains throughout Europe.
In addition, we collaborate with major professional wholesalers and manufacture products for several established A‑brands in both Europe and China.

Our products are represented across the grocery, discount, drugstore, and non‑food segments, as well as through professional wholesalers in the Nordics, the DACH region, and other selected European markets.

This broad market presence provides us with solid insight into consumer needs and enables us to develop competitive solutions based on efficient production, documented quality, and efficient scaling within laundry care, household cleaning, and personal care.

We meet the high standards for customer service, documentation, and quality assurance that our partners expect.
We collaborate with retail chains and brands that set high standards for responsible production, quality, and reliability of supply.
Some Retail Groups
Some Drug Stores
Some Professional Wholesalers
Some A-Brands
E-commerce

Ready to grow
your private label?

Are you looking for a dedicated private label producer within personal care, laundry detergents or household products?

We create complete, scalable product ranges based on solid technical expertise, responsible product development and full regulatory support.

Would you like to talk about how we can develop your next product range together?

We look forward to hearing from you!
Contact us

Social Responsibility

We support communities
– because care makes a difference

We are engaged in social initiatives that make a difference for children, families and local communities. Here are some of them:

Anne Grethe School of Gambia

Friends of the Annegrethe School is a charitable organization primarily responsible for the management, maintenance, and pedagogical development of Annegrethe School, providing support for children's education in Gambia.

The Christmas Seal Home in Hobro

We support the Christmas Seal Foundation in Hobro, which helps children fight bullying and loneliness. Children with well-being problems learn to live a life with healthy food, companionship, presence and exercise in focus.

The Danish Food Bank

We support the Food Bank, which receives our surplus goods. They pass the products on to shelter centers and shelters.

Our Strategy

A well-defined strategy serves as the guiding compass for a company, providing a clear direction and purpose.

When every member of the organization understands and aligns with the strategy, it fosters a cohesive and unified effort towards common goals.

Our strategy is SAFE - GREEN - GOOD.

SAFE

Your safety is our highest priority. We work purposefully to follow and comply with applicable regulations, so you can always feel safe.
We specialise in environmental certifications and ensure that our products meet high quality standards. We closely follow developments in regulation and continuously adapt our processes accordingly.

Our expertise extends to careful documentation and thorough testing at every step, giving you confidence in a safe and reliable product that is safe for your customers.

With a sharp eye on market dynamics, we don't just follow the market and trends – we actively contribute to shaping them through our initiatives.

Your safety is further strengthened through our commitment to full supply chain traceability, ensuring transparency and accountability in every transaction.

GREEN

What we do matters to us. Responsibility isn't just something we talk about – it's something we act on, every single day.
Our expertise lies in tailoring products that combine efficiency with responsibility – with a focus on bio-based and plant-based ingredients, recycled packaging and third-party certifications.

We are focused on increasing the share of eco-labelled products and introducing them to new markets, where demand for certified solutions is growing.

With a 360° view on responsibility, we assess the entire life cycle of our products (LCA) and work to ensure that every step lives up to our certification requirements and quality standards.

GOOD

Our commitment to excellence extends beyond mere transactions; it's ingrained in the essence of who we are and how we operate. We understand that the key to a good business relationship is not just about products and services but about creating an environment where you feel genuinely good working with us.
We pride ourselves on our approach to Category Management, a strategic framework that ensures a good balance between proactive decision-making and the timely delivery of products.

Our commitment to being proactive means anticipating your needs, staying ahead of market trends, and ensuring that you not only get what you want but also what you need to thrive.

Trust is the foundation of any good relationship, and transparency is its cornerstone. We uphold trustful and transparent practices, believing in forging long-term partnerships rather than short-term gains. 

Our History

In 1993, we were among the first to make an eco-labelled detergent – a step that set the direction for everything we have built on since. In 2021, we became the first company in our category to be certified in relation to the UN Sustainable Development Goals, a recognition of the work we have put into our products, processes and partnerships over the years.

That journey continues. With the same curiosity and ambition that got us started over 30 years ago, we keep developing responsible laundry detergents, personal care and cleaning products – always with a focus on quality, documentation and real improvements that make a difference.

At Nopa Nordic, we want to be the best at what we do.

Therefore, we constantly challenge the normal way of doing things – even when we’ve created it.

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© 2026 – Nopa Nordic