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History of Nopa Nordic

From a small, family-owned business founded by Niels Thostrup in 1964 to today being the largest private label producer in the Nordic countries. Along the way, we have specialised in eco-labelled and certified products for laundry, cleaning and personal care – and the story continues.

Family-Owned Company

This is where it all began – a dream that, over time, grew into an entire company.

To this day, Nopa Nordic remains owned by the Thostrup family, now led by a professional management team. Niels Thostrup's grandchildren sit on the board and follow the company closely, carrying forward the same care that shaped it from the very start.

Picture: The house where it all started.
1964
Niels Thostrup founds "Nordisk Parfumerivarefabrik" in Randers
1983
The washing powder factory opens in Hobro, and we expand our product range
1989
We acquire the production site from Viby Kemisk-Tekniske Fabrikker, and the liquid factory in Hobro
1990
We acquire Domoclean in Horsens – a washing powder factory which we turn into a production site for scouring cream, toothpaste, toilet cleaner, chlorine, and lamp oil
1993
We launch SKONA, our first eco-labelled product with The Nordic Swan Ecolabel
1996
We totally remove optical brighteners from our washing powder
2007
We move the administration as well as the production of personal care products from Randers to Hobro
2012
Our export share grows to 70%
2012
We open a subsidiary in Sweden
2013
We change our company name from Nordisk Parfumerivarefabrik to Nopa Nordic
2014
We launch the first bottle in 100% recycled plastic
2014
We open a subsidiary in Germany
2016
We acquire Allison and are now able to offer a wider range of personal care products
2017
We close the factory in Horsens (Domoclean) and move the production lines to Hobro
2019
Our bottle assortment now includes PE bottles and PP capsules in 95% recycled plastic
2019
We completely rebuild the production lines in the liquid factory
2020
We buy a new district heating system. Our heating is now a mix of waste heat from a local production company and heat from C02 neutral wood chips
2020
We buy 60% of our palm kernel oil as RSPO certified palm kernel oil
2021
We invest in tablet production lines as well as two powder and four liquid production lines from Thurn in Germany
2021
We are certified according to the IFS HPC (the international Food Standard), which is a high product safety standard where consumer safety is the underlying basis
2021
We update our logo and visual identity to one that symbolizes cleanliness, hygiene, and quality
2022
Nopa Nordic and Allison are certified according to UN's 17 Global Goals for sustainable development as the first in the world in our category
2022
We implement our brand new tablet lines and produce the first tablets
2023
We receive a gold medal in EcoVadis' Sustainability Rating
See our EcoVadis Recognition Page here.
2023
We buy the office building and warehouse on the other side of the street. We establish in a biodiversity park and a new entrance
2023
We are dedicated to upholding the ten principles of the UN Global Compact concerning human rights, labour standards, environmental protection, and anti-corruption.
2023
We were awarded CSR Company of the Year in Mariagerfjord Municipality.
2023
We are committed to the Science Based Targets initiative.
2024
Sales and marketing operations at Allison are being discontinued and transferred to Nopa Nordic.
2024
Our first ESG report is in the making.
Safe. Green. Good.
2025
Nopa Nordic and Allison have achieved the Higher Level rating in IFS – the highest possible assessment.
2025
We have started building a new warehouse facility.
2025
We received the “Green Company of the Year” award for developing sustainable solutions with a strong focus on quality and responsibility.
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Nopa Nordic Triple AAA Rating
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