New Product Expo Awards

The PLMA's New Product Expo, an integral part of the World of Private Label International Trade Show, is a premier showcase for the latest and most innovative products in the private label industry. Held in the centrally located RAI Elicium building in Amsterdam, this event highlights the cutting-edge developments across various categories, including food, non-food, and sustainable products.

In the New Product Expo area nearly 500 products are featured, meticulously selected for their innovation and newness. These products are submitted by close to 300 exhibitors from 42 countries, making it a truly international showcase. The displayed products span 10 categories, offering a comprehensive view of the industry's newest trends and innovations.

The selection process for the New Product Expo is highly competitive and thorough. Initially, companies submit pictures and detailed information about their products. Those who pass this initial round send in their actual products for further evaluation. Only the most innovative and promising products make it to the final exhibition. This rigorous process ensures that only top-tier products are featured, making the New Product Expo a must-visit area for attendees looking to discover breakthrough innovations.

In addition to the physical display at the trade show, the selected products receive significant online promotion. This digital exposure allows thousands of retailers to view these innovations prior to the event and throughout the year, amplifying the reach and impact of the showcased products.

The New Product Expo is part of PLMA’s larger Idea Supermarket® area, which also includes displays of private label ranges from over 70 supermarkets, hypermarkets, discounters, specialty stores, and drugstores worldwide. This area is known for its vibrant display of trends and new product developments, making it a hub of inspiration and innovation for all attendees.

Overall, the New Product Expo not only highlights the latest advancements in product development but also provides a platform for manufacturers and retailers to connect, collaborate, and propel the private label industry forward.

For more information, you can visit the PLMA website.