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Partnerships

From market insights and concept development to responsible production, packaging and delivery – we're with you all the way.

That requires strong and solid partnerships. We can't do it alone, which is why we build our collaborations on 360° partnerships, where we develop, improve and support each other.

In close collaboration with universities, suppliers and test centres, we develop new raw material properties, technologies and ingredients. Below, you can read more about some of our partnerships.
PARTNERSHIP

Danish Initiative for Ethical Trade RSPO

Ethical Trade is a partner organisation in Denmark that works to strengthen responsible and ethical practices in the palm oil industry.
In line with the Roundtable on Sustainable Palm Oil (RSPO), the initiative aims to increase transparency and accountability in the supply chain and support a more responsible approach to palm oil production, with consideration for environmental and social factors.
We comply with the 'Shared Responsibility' requirements under RSPO. If you would like to read more about RSPO, you can click the link below.
etiskhandel.dk
rspo.org
PARTNERSHIP

FSC® – Responsibility in Our Partnerships

We hold an FSC® trademark licence (FSC® N003494), which means we ensure the responsible use of wood- and paper-based materials in our products and packaging. The FSC® label documents that the materials originate from responsibly managed forests and other controlled sources.
fsc.org
PARTNERSHIP

Proactive elimination of unnecessary chemicals

Proactive elimination of unnecessary chemicals

We work proactively to minimise the use of unnecessary chemicals and draw on knowledge from strategic partners in this process.

This has, for example, meant that in 2022 we were able to remove Linear Alkylbenzene Sulphonate (LAS) from our liquid production.
PARTNERSHIP

Plastic Cooperation

We have established partnerships with several suppliers on circular plastic initiatives, enabling consumers in our market to contribute to the recycling process. Through these partnerships, consumers can purchase products in recycled bottles, made from plastic sourced directly from our own waste.
Read more
PARTNERSHIP

A trade show stand with a fully traceable CO2 footprint

We have established a fruitful partnership with Easyfair, a leading exhibition company, and Målbar, experts in calculating climate emissions from our products. The purpose of these partnerships is to closely monitor and minimise the annual CO2 emissions associated with our trade show stand. We continuously work to optimise our resource consumption and create a balance between efficiency and environmental responsibility.

By using Målbar's method for calculating climate emissions, we have gained an in-depth understanding of our environmental impact. This knowledge not only helps us identify areas where we can reduce our emissions, but also strengthens our ability to make informed decisions to minimise our environmental footprint.

Our overall goal is not only to run a successful business, but also to act as a responsible player by actively reducing our CO2 emissions. Our efforts have already delivered positive results, and we remain committed to implementing initiatives that further reduce our impact on the climate.
easyfair.dk
maalbar.dk
PARTNERSHIP

Innovative collaborations

For decades, a shared focus on developing better and more effective laundry and dishwashing detergents has been the cornerstone of numerous collaborations.

In addition, we have collaborated on topics such as alternative raw materials and plastic recycling.

Novozymes: The world’s leading manufacturer of enzymes (www.novozymes.com)

Technological Institute: Specialists in fields like manufacturing, innovation, environmental technology etc. (www.teknologisk.dk)

We also work together with Aalborg University (AAU) on student projects and development projects, and we have from time-to-time PhD students among our employees.

PARTNERSHIP

VKH – Association of Danish Detergents and Cosmetics Industries

We are a member of VKH – Association of Danish Detergents and Cosmetics Industries, a trade association under Danish Industry that unites foresighted Danish manufacturers and distributors of laundry agents, cosmetics, and household products.

The whole purpose of VKH is to strengthen existing allergy and environmental labels. Moreover, the trade association is a driving force when it comes to phasing out unnecessary additives.

VKH helps to bring increased focus on health, the environment, and better manufacturing conditions in Denmark.
danskindustri.dk
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