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Partnerships

In order to hold a leading position in sustainability, we rely on good and solid partnerships that allow us to carry, develop, and support each other in a sustainable agenda – because we are unable to do it alone.

Working in close collaboration with universities, suppliers, and test centres, we develop new raw material properties, technologies, and ingredients. Below, you can read more about some of our partnerships.
PARTNERSHIP

Danish Initiative for Ethical Trade RSPO

The Danish Initiative for Ethical Trade RSPO is a collaborative effort in Denmark dedicated to promoting sustainable and ethical practices in the palm oil industry.
Aligned with the Roundtable on Sustainable Palm Oil (RSPO), the initiative aims to enhance transparency and responsibility within the supply chain, fostering environmentally friendly and socially responsible palm oil production.  
etiskhandel.dk
PARTNERSHIP

Plastic Cooperation

We have established collaborations with multiple suppliers for circular plastic initiatives, allowing consumers in our country to contribute to the recycling process.

Through these partnerships, consumers can now purchase products in recycled bottles, made from plastic sourced directly from their own waste. 
Read more
PARTNERSHIP

Proactive elimination of unnecessary chemicals

We aim to minimize unnecessary chemicals, relying on strategic partnerships with suppliers to fill the gap.

This has meant, for example, that we have been able to remove Linear Alkylbenzene sulphonate (LAS) from our liquid production in 2022.
PARTNERSHIP

Maybe the world’s first exhibition stand with a fully traceable carbon footprint

We have established a fruitful collaboration with Easyfair, a leading exhibition company, and Målbar, experts in calculating climate emissions from our products. The purpose of this partnership is to closely monitor and minimize our annual CO2 emissions associated with our exhibition stand. We continually strive to optimize our resource usage, aiming for a sustainable business practice that strikes a balance between efficiency and environmental responsibility.

By utilizing Målbar's method for calculating climate emissions, we have gained a profound understanding of our environmental impact. This knowledge not only helped us identify areas where we can reduce our emissions but also strengthened our ability to make informed decisions to minimize our environmental footprint.

Our overarching goal is not only to maintain a successful business but also to act as responsible stewards by actively reducing our CO2 emissions. Our efforts have already yielded positive results, and we remain committed to implementing initiatives that further decrease our impact on the climate. 
easyfair.dk
maalbar.dk
PARTNERSHIP

VKH – Association of Danish Detergents and Cosmetics Industries

We are a member of VKH – Association of Danish Detergents and Cosmetics Industries, a trade association under Danish Industry that unites foresighted Danish manufacturers and distributors of laundry agents, cosmetics, and household products.

The whole purpose of VKH is to strengthen existing allergy and environmental labels. Moreover, the trade association is a driving force when it comes to phasing out unnecessary additives.

VKH helps to bring increased focus on health, the environment, and better manufacturing conditions in Denmark.
danskindustri.dk
PARTNERSHIP

Innovative collaborations

Through decades, a shared passion for developing better and more sustainable laundry and dishwashing detergents has been the cornerstone in multiple collaborations.

In addition, we have collaborated on things like green raw materials and recycling of plastic.

Novozymes: The world’s leading manufacturer of enzymes (www.novozymes.com)

Technological Institute: Specialists in fields like manufacturing, innovation, environmental technology etc. (www.teknologisk.dk)

We also work together with Aalborg University (AAU) on student projects and development projects, and we have from time-to-time PhD students among our employees.