Every year, in the PLMA fair in Amsterdam in May, PLMA selects the private label products that excel in novelty and innovation. The products selected are then displayed in the Idea Supermarket at the PLMA fair and online, where all visitors can see them.
2019 Selected Products:
- Müller, Germany: Blink Weichspüler mit Repair-effekt
- ICA, Sweden: Handdisk White Tea Spray
- COOP, Denmark: Änglamark Laundry Detergent Range
- Müller, Germany: Blink naturelle Cleaning range
- Rema1000, Denmark: Personal Care Range
- Unil, Norway: Unik Sustainable Household and Laundry Care Range
2018 Selected Products:
- Rema1000, Denmark: Stainremover
- Axfood, Sweden: Såklart cleaning and laundry range
- Lidl, Denmark: Formil laundry detergents
- Müller, Germany: Blink Luxury Cleaning spray
