Salute to Excellence Awards

Sep 8, 2021

Every year, in the run-up to the PLMA fair in Amsterdam in May, the PLMA international panel of judges selects the private label products that excel in innovation and quality. Salute to Excellence is the world’s largest private label competition and awards prizes in 84 different categories. In 2021, 62 retailers participated in the competition and nearly 600 products were entered. (PLMA = Private Label Manufacturer Association) Our customers have won several awards in partnership with us.


  • Winner in ECO-Friendly Liquid Laundry: KESKO, Finland (PIRKKA Liquid Laundry)
  • Winner in Household Cleaning Products: Colruyt Group, Belgium (Boni All-Purpose Cleaner)
  • Winner in Body Care: Salling Group, Denmark (Lovena Body Lotion)
  • Winner in Hand Soap: Salling Group, Denmark (Salling Fri Hand Soap)


  • Winner in ECO Friendly Cleaning Products: ICA, Sweden (SKONA Grön såpa)
  • Winner in ECO Friendly Laundry Detergent: ICA, Sweden (SKONA Color Laundry Powder)
  • Winner in Household Cleaning Products: Müller, Germany (Blink All Purpose Cleaner)


  • Winner in ECO Friendly Laundry detergent: ICA, Sweden (SKONA Naturlig liquid laundry)
  • Winner in ECO Friendly Dish detergent: ICA, Sweden (SKONA Naturlig dish wash)
  • Winner in ECO Friendly Cleaning: ICA, Sweden (SKONA Naturlig All Purpose Cleaner)
  • Winner in Bath, Shower & Soap: Rema1000, Denmark (Rema1000 Shower gel)
  • Winner in Dish & Laundry Detergent: Müller, Germany (Blink Fabric Care Softener)


  • Winner in Laundry Care: Axfood, Sweden (Såklart Color Laundry Powder)
  • Winner in Dish Detergent: Rema1000, Denmark (Rema1000 Dish wash)

    Written By admin

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