Every year, European Supermarket Magazine organises the European Private Label Awards competition, to determine the most effective and innovative store brands for sale in Europe’s supermarkets.
With Private Label market shares reaching record levels across Europe, and innovative store brands now entering even the most diverse supermarket categories, the European Private Label Awards have been become a ‘badge of honour’ for both retailers and suppliers alike.
The European Private Label Awards have been created to celebrate the best of the best of in store brand innovation across Europe, and to celebrate the dynamism, both retailers and suppliers in developing products can compete, and in many cases outperform, the biggest brands in the market.
All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in March.

We and our customers have been the proud winners of the category: Non-food household from 2018-2021


  • 2021 Household Winner: Kesko, Finland

  • 2020 Household Winner: Coop, Denmark

  • 2019 Household winner: ICA, Sweden

  • 2018 Household winner: Tokmanni, Finland

ESM: European Supermarket Magazine is one of the leading supermarket magazines with readers consisting of C-level executives and senior buyers across Europe and internationally.